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365 by Whole Foods Market
Company typeSubsidiary
IndustryRetail groceries
FoundedJune 2015; 9 years ago (2015-06)
Defunctc. December 2019; 5 years ago (2019-12)
FateConverted to Whole Foods or closed
Headquarters
Austin, Texas
,
U.S.
Number of locations
12 (December 2018)
ParentWhole Foods Market
WebsiteLast archive of website
Footnotes / references
[1]

365 By Whole Foods Market was a short-lived low cost organic supermarket chain that was formed by Whole Foods Market in 2016 and finally closed in 2019 when its parent company was acquired by Amazon. The chain was formed at a time when prices at Whole Foods was considerable higher that the prices for the same organic foods offered by conventional supermarkets, such as Kroger and Albertsons.

History

[edit]

In June 2015, the organic foods supermarket chain Whole Foods Market announced a millennial-focused, and more affordable version of its regular stores, called "365 By Whole Foods Market".[2][3][4] In addition to using digital price tags, in-store communication was done through a smartphone app. The stores had the goal of zero waste, which included donating leftover food, using LED lights, and using carbon dioxide-powered refrigeration cases.[5] Jeff Turnas was president of the division.[6]

To cut costs, customers unloaded bulkier products directly off a pallet.[7] Some items, like produce, were priced per item instead of by weight. For items sold by weight, the customers weighed, barcoded, and tagged those items before they reach the check-out counter. Unlike the regular Whole Foods stores, the 365 stores had offered a rewards program.[8]

365 by Whole Foods Market private label brand

The first 365 By Whole Foods Market store opened in May 2016 in the Silver Lake neighborhood of Los Angeles.[9][10][11] A second location opened two months later in Lake Oswego, Oregon,[7][12] followed by a third store two months after that in Bellevue, Washington.[13][14] In April 2017, a fourth location opened in Cedar Park, Texas.[15][16] In August 2017, a fifth location was opened in Santa Monica, California.[17][18] In September 2017, a sixth location was opened in Akron, Ohio.[19] In January 2018, a seventh location was opened in Fort Greene neighborhood of Brooklyn, New York.[20] The eighth location for the chain was opened in April 2018 in Long Beach, California,[21] followed by the opening of the ninth location a month later in Upland, California.[22][23] A tenth store was opened in the Independence Heights district of Houston, Texas, in August 2018.[24] In December 2018, the eleventh and twelfth stores were opened at almost the same time in the Buckhead district of Atlanta and in Decatur, Georgia.[1]

There were plans to open five additional stores in Illinois,[25] Indiana,[26][27] Ohio, Georgia, and Florida.[8]

Although there were as many as twenty-two 365 stores under various stages of construction by early July 2017, progress at most of these construction sites came to a halt upon the news of the possible acquisition of the parent company by Amazon, and there was no information at the time if and when the construction at any of the building sites would resume.[28][29][30] As a result of the firm's merger with Amazon, Whole Foods canceled the continuation of work at the construction sites for at least two 365 stores. In January 2018, the Fresh Thyme Farmers Market chain announced that they were taking over the abandoned 365 store construction site at College Mall in Bloomington, Indiana, to open a second Bloomington-area store.[31] In the same month, the City of Los Alamitos, California, announced the abandonment of a shopping development that a 365 store would have anchored.[32]

In reviewing the new retail format, a reporter for The Motley Fool wrote that the new stores were "closer to a combination of a fruit stand, convenience store, and a restaurant than a traditional grocery store"[33] while a MarketWatch reporter called them "hipster havens" due to their use of high tech as a cost-cutting and efficiency measure.[34] Most reviews were very positive, although some customers said that they missed talking to actual people when placing food orders via tablets.[35]

In January 2019, it was announced that the 365 by Whole Foods Market concept would be discontinued, but the existing locations would remain open.[36] The following month, it was announced that all existing 365 stores would be converted into regular Whole Foods stores by the end of the year.[37][38]

Private label brand

[edit]

Although the short-lived chain is long gone, the 365 by Whole Foods Market moniker is still being used by Whole Foods as a private label brand of low cost foods for both Whole Foods and Amazon.[39]

References

[edit]
  1. ^ a b Redman, Russell (2018-12-12). "Whole Foods 365 makes Atlanta debut: Pair of new stores expands concept to a dozen locations". Supermarket News. Archived from the original on December 13, 2018.
  2. ^ Khouri, Andrew (2015-06-11). "Whole Foods names its 'hip' lower-cost stores 365". Los Angeles Times. Retrieved 2016-05-20.
  3. ^ Yu, Roger (2015-06-11). "Whole Foods to name new 'streamlined' chain 365". USA Today. Retrieved 2016-05-20.
  4. ^ Gasparro, Annie (2015-06-11). "Whole Foods to Use '365' Name for New Sister Chain". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-05-20.
  5. ^ Peters, Adele (2016-04-11). "Whole Foods Is Launching A Budget Store That Will Aim To Be Sustainable And Zero Waste". Co.Exist. Retrieved 2016-05-20.
  6. ^ Kessler, Sarah (2016-05-16). "The Whole Foods Playbook For Reaching New Markets". Fast Company. Retrieved 2016-05-20.
  7. ^ a b "Sneak Peek: 365 by Whole Foods preps for its grand opening in Lake Oswego (Photos)". Portland Business Journal. 2016-07-12.
  8. ^ a b Saelinger, Tracy (2016-07-18). "How do Whole Foods' new 365 grocery stores compare to Trader Joe's?". NBC Today Show.
  9. ^ Strom, Stephanie (2016-05-11). "Whole Foods' Scaled-Down 365 Store Has Robots, but No Tattoo Parlor". New York Times. ISSN 0362-4331. Retrieved 2016-05-20.
  10. ^ Li, Shan (2016-05-11). "Whole Foods' first 365 store in L.A. is designed with ease in mind". Los Angeles Times. Retrieved 2016-05-20.
  11. ^ Masunaga, Samantha (2016-05-25). "First 365 by Whole Foods opens in Silver Lake. See how the prices compare". Los Angeles Times.
  12. ^ Marum, Anna (2016-07-13). "Whole Foods' 365 in Lake Oswego: What you need to know before you shop". The Oregonian.
  13. ^ Tu, Janet I. (2016-06-22). "Whole Foods to open Bellevue's 365 store in September". Seattle Times.
  14. ^ Garnick, Coral (2016-09-14). "The new 365 by Whole Foods in Bellevue is open. Here's a peek inside". Puget Sound Business Journal.
  15. ^ Dinges, Gary (2017-04-20). "Party kicks off opening events for Cedar Park 365 by Whole Foods store". Austin American-Statesman. Archived from the original on 2017-05-24. Retrieved 2017-05-14.
  16. ^ Rosales, Nicole (2017-04-24). "KVUE gets sneak peek at 365 Whole Foods store in Cedar Park". KVUE. Archived from the original on 2017-07-28. Retrieved 2017-05-14.
  17. ^ Wick, Julia (2017-05-16). "L.A.'s Second 365 By Whole Foods Market Is Officially Opening This August In Santa Monica". LAist. Archived from the original on 2017-11-05.
  18. ^ "Whole Foods Market 365 Santa Monica Opens Aug. 9" (Press release). Whole Foods Market. 2017-08-07.
  19. ^ Abraham, Amani (2017-09-14). "Whole Foods 365 opens today in Akron". WKYC.
  20. ^ Plitt, Amy (2018-01-31). "365, opens in Fort Greene today: It joins an Apple store at the base of 300 Ashland". Curbed NY.
  21. ^ "Whole Foods Market 365 in Long Beach becomes third location in SoCal". KABC-TV. 2018-04-25.
  22. ^ Emerson, Sandra (2018-05-27). "First Whole Foods in Inland Empire to open Wednesday in Upland". Inland Valley Daily Bulletin.
  23. ^ "Whole Foods 365 opened Wednesday". Claremont Courier. 2018-05-30.
  24. ^ Takahashi, Paul (2018-08-21). "Whole Foods 365 store a 'strong statement' for Independence Heights". Houston Chronicle.
  25. ^ Trotter, Greg (2016-02-11). "Whole Foods' 365 store coming to Evergreen Park". Chicago Tribune.
  26. ^ Christian, Kurt (2016-03-29). "365 by Whole Foods Market on way to College Mall". Bloomington Herald-Times. Archived from the original on 2016-08-18.
  27. ^ "New stores coming to the Bloomington mall". WISH-TV. 2016-03-29.
  28. ^ Trotter, Greg (2017-07-07). "Whole Foods' 365 store in Evergreen Park delayed, concept's future unclear". Chicago Tribune.
  29. ^ Skrovan, Sandy (2017-07-11). "Whole Foods halts 365 store openings". Food Dive.
  30. ^ Hall, Gina (2017-07-10). "Whole Foods delays cheaper 365 concept in suburban Chicago after Amazon deal". Chicago Business Journal.
  31. ^ Christian, Kurt (2018-01-09). "Fresh Thyme to fill College Mall spot once meant for Whole Foods Market 365". Bloomington Herald-Times. Fresh Thyme Farmers Market intends to open its second Bloomington location within College Mall's Boulevard, filling a space that was supposed to house a Whole Foods Market 365... Plans for a Whole Foods banner store at College Mall have been discussed since spring 2015 when the Bloomington Plan Commission first reviewed the project... The store's development stalled, and there was no news about what business might move into the space...
  32. ^ Goulding, Susan Christian (2018-01-11). "Giving up on a retail center after Whole Foods pulls out, Los Alamitos opts to keep site an office complex". Orange County Register.
  33. ^ Orelli, Brian (2016-06-01). "First Impressions of the New 365 by Whole Foods Market Inc. Concept: A Fool provides a detailed walkthrough of the company's new smaller store format, which debuted in Los Angeles late last month". The Motley Fool.
  34. ^ French, Sally (2015-07-31). "Cheaper Whole Foods '365' stores will be in hipster havens". MarketWatch.
  35. ^ Bergman, Ben (2016-05-27). "Are 365 by Whole Foods' automated kiosks the future for grocery stores?". KPCC.
  36. ^ Detrick, Hallie (2019-01-15). "Whole Foods Shelves Its 365 Store Concept". Fortune. Retrieved 2019-01-16.
  37. ^ Hu, Krystal (2019-02-25). "Exclusive: Whole Foods drops small-format 365 store name". Yahoo! Finance.
  38. ^ DeJesus, Erin (2019-02-27). "Whole Foods Kills Its Millennial-Pandering 365 Stores". Eater.
  39. ^ Boone, Brian (2024-04-05). "12 Facts Behind Whole Foods' 365 Brand". mashed.com.
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