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Brussels Airlines

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Brussels Airlines S.A.
IATA ICAO Call sign
SN[1] BEL BEE-LINE
Founded7 November 2006; 18 years ago (2006-11-07)
(amalgamation)
Commenced operations25 March 2007; 17 years ago (2007-03-25)
HubsBrussels Airport
Frequent-flyer programMiles & More
AllianceStar Alliance
Fleet size46
Destinations92[2]
Parent companyLufthansa Group
HeadquartersBrussels Airport, Belgium
Key peopleDorothea von Boxberg (CEO)
Employees4,000
Websitewww.brusselsairlines.com

Brussels Airlines is the flag carrier[3] and largest airline of Belgium, based and headquartered at Brussels Airport. It operates to over 100 destinations in Europe, North America and Africa and also offers charter services, maintenance and crew training. It is a member of the Star Alliance as well as the International Air Transport Association. The airline's IATA code SN is inherited from its predecessors, Sabena and SN Brussels Airlines. Brussels Airlines is part of the Lufthansa Group. The company slogan is ′You’re in good company′.[4]

History

[edit]

Early years (2005–2010)

[edit]
A former Brussels Airlines Avro RJ85 painted in an interim livery following the merger

Brussels Airlines was created following the merger of Virgin Express and SN Brussels Airlines (SNBA), this company was subsequently created after the bankruptcy of Belgium's previous national carrier Sabena. On 12 April 2005, SN Airholding, the company behind SNBA, signed an agreement with Richard Branson, giving it control over Virgin Express. On 31 March 2006 SNBA and Virgin Express announced their merger into a single company. On 7 November 2006, the new name, Brussels Airlines, was announced at a press conference at Brussels Airport. Brussels Airlines began operations on 25 March 2007. Sometime between this period, the airline was forced to change its 13-dot logo to a 14-dot logo due to superstitious passengers complaining about the logo.[5]

On 15 September 2008, it was announced that Lufthansa would acquire a 45% stake in Brussels Airlines with an option to acquire the remaining 55% from 2011. As a part of this deal, Brussels Airlines would join Star Alliance.[6][7] From 26 October 2008, the ICAO code was changed from DAT to BEL.

On 15 June 2009, Brussels Airlines announced that the European Commission had granted approval for Lufthansa to take a minority share in Brussels Airlines. As a result of this clearance by the EU, Brussels Airlines was able to join Star Alliance.[8] Lufthansa purchased 45% of the company in 2009, and acquired the remainder in January 2017.[9][10]

Since 25 October 2009, Brussels Airlines has been a member of Lufthansa's frequent flyer programme Miles & More. On 9 December 2009, Brussels Airlines became the 26th Star Alliance member during a ceremony at Brussels Town Hall. [citation needed]

On 15 December 2009, Brussels Airlines announced it was working on a new regional airline in the Democratic Republic of the Congo. The name of the airline was Korongo. The main base of the airline was at Lubumbashi in Congo. The airline was launched in April 2012 and shut down in 2015. Brussels Airlines cancelled the airDC project, due to disagreements with Hewa Bora.[citation needed]

Development since 2010

[edit]
A Brussels Airlines Airbus A330-300 in an interim livery
Brussels Airlines aircraft lined up at their hub at Brussels Airport.

On 5 July 2010, a fifth Airbus A330-300 entered into service. Brussels Airlines increased its frequency to Abidjan (up to 6 weekly) and added Accra, Cotonou, Ouagadougou, and Lomé as new destinations. On 11 August 2010, Brussels Airlines and tour operator Club Med announced a new cooperation. As of April 2011, Brussels Airlines will transport 80% of all Club Med passengers out of Brussels, both on existing regular Brussels Airlines routes as on new charter routes operated by Brussels Airlines. Brussels Airlines also announced that it will lease 2 Airbus A320 aircraft from January 2011.[11]

On 26 August 2010, the company announced its new maintenance project. The contract with Sabena Technics for the A330 and Boeing 737 ended on 1 January 2011 and Brussels Airlines will then do the plane maintenance. To do this, the move from Building 117 to Hangar 41 was necessary. Also, 73 people from Sabena Technics joined the Brussels Airlines maintenance staff.

On 1 June 2012,[12] Brussels Airlines inaugurated the route to New York JFK, operating daily with an Airbus A330-300 fitted with the new interior. This is the first Belgian airline in 10 years to fly to New York, after Sabena and Delsey Airlines collapsed. Since 18 June 2013, they also fly 5 times a week to Washington Dulles.[13] Since April 2016, Toronto Pearson has been added to the North American network.[14] It has been announced that as of March 2017, a new service to Mumbai will commence with 5 flights per week operated by a new Airbus A330-200 arriving early 2017.

On 30 January 2014, Brussels Airlines added 9 seasonal destinations and returned to the Polish market after some years of absence. It also confirmed the permanent exit of its Avro RJ100 fleet by 2016.[15]

In April 2015, Brussels Airlines was praised by the White House for continuing its normal flying operation to Western African countries during the Ebola outbreak, allowing essential aid to be delivered.[16][17] All other airline companies, except Royal Air Maroc, suspended their flights to Sierra Leone, Liberia and Guinea.[18]

On 22 March 2016, members of the terrorist organization ISIL detonated two bombs in Brussels Airport, closing the airport until Sunday, 27 March 2016. Brussels Airlines shifted some long haul flights to Zurich and Frankfurt. They began Airbus A319/Avro RJ100 shuttle service between Liege/Antwerp and Zurich/Frankfurt, as well as providing contracted bus service from Brussels to Antwerp and Liege from where it served European destinations.[19]

On 28 September 2016, the supervisory board of Lufthansa announced that the airline would exercise the option to acquire the remaining 55% of Brussels Airlines' parent company SN Airholding. The modalities would be defined before the end of the year to conclude the transaction at the beginning of 2017.[20]

In March 2017, Thomas Cook announced its intention to sell its Belgian flight operations, Thomas Cook Airlines Belgium, which was shut down by November 2017 with two aircraft and all traffic rights being integrated into Brussels Airlines.[21][22] Brussels Airlines took over the 160 Thomas Cook Airlines crew members.

In February 2018, CEO Bernard Gustin and financial director Jan De Raeymaeker resigned after a meeting with the Lufthansa board over the airline's future. Gustin was replaced by Christina Foerster on 1 April 2018. On 1 May 2018, Dieter Vranckx joined the company as CFO.

In December 2019, it was announced that Dieter Vranckx would replace Christina Foerster as CEO of Brussels Airlines effective January 1, 2020.[23][24]

During the COVID-19 pandemic in Belgium, Brussels Airlines suspended all flights from March 21 through April 19.[25] Additionally, Brussels Airlines cancelled its wet-lease contract with CityJet, leading to the termination of eight European destinations in the wake of the pandemic.[26] At the end of June 2020, Brussels Airlines also announced that they were cancelling several of flights scheduled for operation in September and October 2020.[27] Like many airlines Brussels Airlines did not refund affected customers in line with Flight Compensation Regulation timelines during the COVID pandemic and encouraged passengers to take credit vouchers or flights on alternative dates instead.[28][29]

In November 2021, Brussels Airlines announced a revision of their corporate design including a new logo.[30]

Corporate affairs

[edit]

Head office

[edit]
b.house, Brussels Airlines' head office, located on the grounds of Brussels Airport

The company is headquartered in the b.house (Building 26) in the General Aviation Zone on the grounds of Brussels Airport and in Diegem, Machelen, Flemish Brabant.[31][32][33]

Ownership and structure

[edit]

Brussels Airlines is the operating name of Brussels Airlines SA/NV (previously Delta Air Transport SA/NV)[34] which has its registered office in Elsene-Ixelles, Brussels.[35]

Brussels Airlines is almost 100% owned by SN Airholding SA/NV (1,811,308 shares out of 1,811,309) a Belgian holding company.[36] Lufthansa owns 100% of SN Airholding SA/NV, having taken control of the remaining shares it did not own effective January 2017.[37]

Dieter Vranckx has been the CEO since 1 January 2020.[38] The executive committee consists of Dieter Vranckx (CEO & CCO) and Edi Wolfensberger (COO).[39] Dieter Vranckx was previously the CFO of the company.[38]

[edit]

Limited information on Brussels Airlines appears to be published by the company or the Lufthansa Group. However, accounts for all Belgian companies must be filed with the National Bank of Belgium, and key trends over recent years are shown below (for years ending 31 December):[40]

Revenue
(€m) 		Net
profit
(€m) 		Number of
employees[a] 		Number of
passengers[b]
(m) 		Passenger
load factor
(%) 		Number of
aircraft
 Notes/
references
2009 849 −40 4.6
2010 930 5 4.8
2011 1,036 −80 2,418 5.6 66.5 [41][42]
2012 1,113 −61 2,479 5.7 68.7 [41][42]
2013 1,138 −22 2,393 5.8 69.2 [41][43]
2014 1,224 −4.2 2,395 6.6 72.0 [43][44]
2015 1,330 41.3 2,427 7.5 74.4 47 [45][46]
[47]
2016 1,271 15.0 2,480 7.7 74.9 49 [48]
2017 1,326 3.6 3,400 9.1 78.5 50
2018 1,500 12.8 3,512 10.0 81.0 53 [49][50]
2019 1,555 −40.6 3,830 10.2 81.5 52 [51]
2020 414 −332[c] 3,483 2.3 68.3 45 [d][52]
2021 560 −189 3,035 3.4 67.2 41 [53]
2022 1,217 −75 3,200 6.8 78.0 40 [54]
2023 1,537 53 3,366 8.3 82.5 44 [55]
  1. ^ on average
  2. ^ scheduled
  3. ^ from 2020 onwards: Operating profit "EBIT"
  4. ^ 2020: Activities and income in fiscal 2020 were severely reduced by the impact of the coronavirus pandemic

Destinations

[edit]
Main article: List of Brussels Airlines destinations

Alliances

[edit]

Brussels Airlines is a member of Star Alliance.[56]

Codeshare agreements

[edit]

Brussels Airlines codeshares with the following airlines:[57]

In October 2019, Brussels Airlines and Africa World Airlines announced an interline agreement to better connect passengers traveling through their respective hubs in Accra and Brussels.[62][63]

In December 2019, Brussels Airlines and Aeroflot announced a code-share agreement in effect January 20, 2020 between Moscow-Sheremetyevo and Brussels.[58][59][60]

Fleet

[edit]

Current fleet

[edit]

As of August 2024, Brussels Airlines operates an all-Airbus fleet composed of the following aircraft:[65][66]

Aircraft In service Orders Passengers Notes
B E+ E Total
Airbus A319-100 15 — — — 141 141 Oldest aircraft to be replaced by Airbus A320neo.[67]
Airbus A320-200 16 — — — 180 180
Airbus A320neo 5 — — — 180 180
Airbus A330-300 10 3 30 21 242 293 Orders to be received from Lufthansa.[68]
Total 46 3
Airbus A319-100
Airbus A320-200
Airbus A320-200 in The Adventures of Tintin Belgian Icons special livery.
Airbus A330-300 in the older livery.

Fleet development

[edit]

Brussels Airlines previously operated six British Aerospace 146s which were withdrawn in 2008.[69]

During 2010, two Airbus A319-100s joined Brussels Airlines' fleet. The first Airbus A320-200 joined the fleet in February 2011 and made its first commercial flight on 23 April 2011. With improving financial performance, rising cash reserves and a desire to reduce costs more rapidly, Brussels Airlines accelerated its fleet replacement plan by ordering 12 aircraft in August 2011. Six A319s, four A320s and two A330-200s were added to the fleet. This has completed the exit of Boeing aircraft from the fleet and accelerated the replacement of the Avro RJ85.[citation needed]

Starting 2016, Brussels Airlines began phasing out its Avro RJ100s and replaced them with the Airbus A320 family and wet-leased Sukhoi Superjets.[70] This was completed by the end of 2017.[71] However, Brussels Airlines announced in July 2018 it would terminate the Superjet wet-lease contracts earlier than planned.[72] This is due to the longer downtimes of the aircraft in case of repairs compared to more common and less new types.[72] The Superjets have been phased out since January 2019.[73]

In mid-2021, Brussels Airlines announced that it will take delivery of three Airbus A320neo aircraft in 2023 to replace ageing A319-100's and aim to lower CO2 emissions amongst its fleet.[citation needed]

Special liveries

[edit]

Brussels Airlines launched a series of Belgian Icon special liveries on its Airbus A320 fleet, all representing things that are typically Belgian, including Rackham (a Tintin themed aircraft), Magritte (an ode to the famous surrealist artist René Magritte), Trident (the aircraft for the Belgium national football team) and Amare (Tomorrowland Festival theme).[74] On 24 March 2018 the airline introduced an additional aircraft themed to The Smurfs.[75] In spring 2019 an additional aircraft was dedicated to the famous Flemish painter Bruegel.[76]

The Magritte special livery was repainted in a Star Alliance livery in May 2021[77] and as of 2024, of the formerly six Belgian Icons variants, only the special livery dedicated to Tintin remained as all other aircraft have been repainted since as well. However, an Airbus A320neo received a new version of the former Tomorrowland livery.[78]

Services

[edit]

Frequent-flyer programmes

[edit]

Brussels Airlines uses Miles & More, Lufthansa's frequent flyer programme. Miles can be earned on flights operated by airlines which are part of the programme, in addition to flights operated by Star Alliance airlines.[79] Miles can also be earned with Brussels Airlines' non-airline partners.[80]

On 19 October 2015, Brussels Airlines launched a new customer programme called LOOP, which was available for all flights in the airline's network. It was designed for the increasing number of customers who flew Brussels Airlines regularly and did not receive significant benefits from traditional frequent flyer programmes. The LOOP programme was discontinued on 1 February 2020.

In-flight entertainment

[edit]

Brussels Airlines offers two in-flight magazines.[81] For the European network, there is b-there! which is a monthly magazine.[citation needed] On the African network, the magazine is named B Spirit Magazine,[82] which is published every two months.[citation needed] The magazines are also available as a freely downloadable application for Apple iPad.[83]

From November 2011 until the end of 2012 Brussels Airlines introduced a new interior on the A330 fleet. The new economy seats feature AVOD personal in-flight entertainment 9 inch screens. Additionally, business class has new lie-flat seats with an improved AVOD IFE system with 15 inch screens, supplied by the IMS-Company and known as "RAVE".

Tariff structure

[edit]

On European flights

[edit]

The airline offers 5 different ticket types, and they are as follows:

  • Economy Light is a low-cost fare, without checked-in luggage and with a buy on board program offering snacks and drinks for purchase.
  • Economy Classic is a regular economy class with a buy on board program offering snacks and drinks for purchase.
  • Economy Flex is an economy plus class with a buy on board program offering snacks and drinks for purchase, fast lane at security, change flexibility and priority boarding.
  • Business Saver is a full-service business class on the European network. It offers premium meals, free champagne and some flexibility.
  • Business Flex is identical to the Business Saver travel class, with additional flexibility, such as a fully refundable ticket, and the option to take an earlier flight on the same day of travel (depending on availability).

On medium-haul and long-haul flights (to Africa and North America)

[edit]

Brussels Airlines offers a variety of different fares depending on the travel class.

Economy class
[edit]
  • Economy Light offering a standard economy seat with meals & beverages included, no check-in luggage allowance, and very little flexibility.
  • Economy Basic offers the same amenities and flexibility options as Economy Light, but with one check-in bag weighing a maximum of 23 kg (51 lb) included.
  • Economy Basic Plus offers everything included in Economy Basic, but it is a refundable fare (with the exception of 190 EUR)
  • Economy Flex is the same as Economy Basic Plus, but there is no cancellation fees, meaning a passenger can get a full refund. This is the most flexible economy ticket available. Selecting Economy Flex also allows the passenger to select their seat free of charge.
Premium economy
[edit]
  • Premium Economy Basic offers free meals and beverages and two checked bags. It has very limited flexibility (rebooking costs €150 plus possible fare difference). Seat selection is not included in this fare.
  • Premium Economy Basic Plus offers everything Premium Economy Basic offers, but with more flexibility options (rebooking without a fee, but a fare difference may apply. The ticket is refundable with the exception of €190).
  • Premium Economy Flex is the most flexible economy plus fare class, as it is fully refundable. The rebooking option is the same as is offered in Premium Economy Basic Plus. Free seat selection is also included in this fare class.
Business Class
[edit]
  • Business Flex is the full-service business class fare offered by Brussels Airlines on long-haul flights. It also offers full flexibility.

The fare offerings on medium and long-haul flights offered by Brussels Airlines may be different if a passenger has a connecting flights.

Recognition

[edit]

The world’s best airlines 2024

[edit]

The AirHelp Score Report 2024 named Brussels Airlines the top airline out of 109 evaluated. AirHelp, an EU-based claims processing agency, assessed airlines based on global customer claims, punctuality, and traveler feedback from 54 countries, focusing on factors such as food quality, seating comfort, and crew service.[84]

See also

[edit]

References

[edit]
  1. ^ "IATA - Airline and Airport Code Search". iata.org. Retrieved 13 April 2015.
  2. ^ "Brussels Airlines on ch-aviation". ch-aviation.com. Retrieved 21 November 2023.
  3. ^ Dron, Alan (12 January 2017). "Brussels Airlines to wet-lease Superjets". Air Transport World. Archived from the original on 17 January 2017.
  4. ^ André Orban (18 November 2021). "Brussels Airlines confirms its position in the market with a new brand identity". Aviation24.be. Retrieved 18 November 2021.
  5. ^ "A 13-dot logo, deemed 'unlucky,' is scrapped by Brussels Airlines". The New York Times. Zaventem. 21 February 2007. Retrieved 9 June 2024.
  6. ^ Official press release by Lufthansa Archived 18 September 2008 at the Wayback Machine
  7. ^ "Corporate website". brusselsairlines.com. Archived from the original on 18 September 2008.
  8. ^ "Corporate website | Brussels Airlines". brusselsairlines.com. Archived from the original on 26 June 2009. Retrieved 29 August 2019.
  9. ^ "Lufthansa board approves Brussels Airlines takeover". Reuters. 28 September 2016. Archived from the original on 30 November 2016.
  10. ^ Hofmann, Kurt (15 December 2016). "Lufthansa acquires Brussels Airlines, to become part of Eurowings Group". atwonline.com. Retrieved 13 January 2017.
  11. ^ (in Dutch) De Tijd: Club Med in zee met Brussels Airlines Archived 17 June 2016 at the Wayback Machine. Tijd.be (28 October 2010).
  12. ^ "Brussels Airport Website: Brussels Airlines: inaugural flight to New York". Brusselsairport.be. 1 June 2012. Archived from the original on 15 May 2014.
  13. ^ "Flight tickets to Washington. Book your flight with Brussels Airlines". Brusselsairlines.com. Archived from the original on 26 April 2013. Retrieved 14 May 2014.
  14. ^ "Brussels Airlines invests in intercontinental growth". Brusselsairlines.com. Retrieved 14 February 2016.[permanent dead link‍]
  15. ^ "Meer vliegtuigen en bestemmingen Brussels Airlines". deredactie.be. 29 January 2014.
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  17. ^ Torfs, Michaël (18 April 2015). "Brussels Airlines praised by Washington". vrtnws.be. Retrieved 4 February 2020.
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  33. ^ "bedrijf.jpg Archived 24 May 2010 at the Wayback Machine." Machelen. Retrieved on 25 April 2010.
  34. ^ "General Conditions of Carriage". Brussels Airlines. Archived from the original on 7 May 2008. Retrieved 17 June 2008. "“ WE ”, “ OUR ” “ OURSELVES ” and “ US ” means Delta Air Transport SA/NV, trading as Brussels Airlines and having its registered office at 11, Rue des Colonies -Koloniënstraat, 1000 Brussels, Belgium."
  35. ^ "Home Archived 16 April 2014 at the Wayback Machine." Brussels Airlines. Retrieved on 4 February 2012. "Brussels Airlines – zone General Aviation – b.house – Airport Building 26 – Ringbaan – 1831 Diegem – Belgium Registered office: Brussels Airlines SA/NV – 100–102, Avenue des Saisons, box 30, 1050 Brussels, Belgium"
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  58. ^ a b "Aeroflot to Codeshare with Brussels Airlines". 24 December 2019.
  59. ^ a b "Brussels Airlines to codeshare with Aeroflot".
  60. ^ a b "Aeroflot and Brussels Airlines sign codeshare agreement". 26 December 2019.
  61. ^ "Codeshare flights". Aeroflot.
  62. ^ a b Africa, Logistics Update (9 October 2019). "Africa World Airlines, Brussels Airlines ink interline deal | Aviation". logupdateafrica.com. Retrieved 12 October 2019.
  63. ^ a b "Africa World and Brussels Airlines interline to provide seamless travel for passengers". Voyages Afriq. 8 October 2019. Retrieved 13 October 2019.
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  68. ^ Neeb, Joëlle (13 September 2024). "Brussels Airlines expands its fleet and invests in new cabin interior". Brussels Airlines. Retrieved 13 September 2024.
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  74. ^ "Belgian Icons". brusselsairlines.com.
  75. ^ "The Smurfs to become Brussels Airlines 5th Belgian Icon". press.brusselsairlines.com. 24 September 2017.
  76. ^ brusselsairlines.com - Bruegel retrieved 30 May 2024
  77. ^ "Brussels Airlines paints over Magritte aircraft".
  78. ^ tomorrowland.com - Brussels Airlines and Tomorrowland proudly present ‘Amare’ 26 April 2024
  79. ^ [1] Archived 15 May 2009 at the Wayback Machine
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  82. ^ "B Spirit Magazine website". bspiritmagazine.com.
  83. ^ "iPad In-Flight Magazines". ipadinflightmagazines.blogspot.com.
  84. ^ "Airhelp Score |". airhelp.com. Retrieved 4 December 2024.{{cite web}}: CS1 maint: url-status (link)
[edit]

Media related to Brussels Airlines at Wikimedia Commons

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